This post is in paid partnership with Zoetis Petcare. All opinions are my own.
BOOM. There he was. Upright. Smoldering. Polydactyl. And 25 whopping pounds.
The first time I saw Bruno’s picture on Wright-Way Rescue’s Facebook page, I knew that I would stop at nothing to adopt him.
You know the story: those stunning photos of Bruno went viral, I submitted a thorough application which included videos of me and (my now-fiancée, then-boyfriend) Jason and our home along with an original song about Bru, and the rest is history. The story went viral again, and the next several months were pure insanity, but rooted in the utter joy that Bruno was bringing us at home. This was a cat with CHARACTER, and we all knew it. For the first time, we started referring to ourselves as a family. Bruno did that.
Bruno was quickly prescribed a weight loss food by our vet, and sure enough, he started losing around 1 pound/month. As a variety of news outlets continued to publish articles and videos on Bruno’s story, the #1 question we would receive over the next 2 years started rolling in with abundance:
“How is he losing the weight?”
I was always happy to share his diet, but hesitated to say much more. Because, well … I’m not a veterinarian! I quickly realized when we were thrust into this wild situation that I needed to use his social media platform responsibly. I’d never had the opportunity to share things with thousands of strangers before, and I knew I wasn’t an expert on pet weight loss. So aside from stating his diet (while acknowledging I wasn’t a professional), I stayed pretty quiet on the subject.
Of course, the #1 question kept coming, especially after we added a second chonky cat to the mix: the utterly perfect Carlo. It’s no coincidence that Jason proposed a week later: our family felt complete. But that’s another story ☺
It became more and more clear to me that a great way to use the boys’ platform responsibly would be to team up with actual pet health experts. So, I started searching.
This past December I got into contact with Zoetis Petcare, the world's largest animal health company. I want to share how they describe themselves, because I couldn’t do a better job if I tried:
“We are taught to believe that we take care of pets. We feed them. We walk them. They live with us in our homes. But at Zoetis Petcare, we believe that pets take care of us. They understand when you're down, when you're hurt, or afraid. They can make us laugh, make us cry, make us calm. They smile when we need it most. They can be your best friend, your protector, your guide. They know when we're not around. They are there for us when we need them most. That's why we believe pets are one of the most important things on earth. Why we think they are crucial to humanity, to society, to the future. And why we've devoted our science to developing cutting-edge treatments. Helping vets, innovating medicine, and putting animals at the center of everything we do. Zoetis Petcare, we take care of pets, like pets take care of you”.
I knew that Zoetis Petcare put pet care above all else, just like we do in our family. I had to get in touch.
By the time we connected in December of last year, they’d seen Bruno’s story and thought we could be a great match to help one another share expert information and resources. I traveled to their New Jersey headquarters in January, and we discussed the exciting projects they were working on, not only in regard to pet health, but pet adoption (something we’ve also been very passionate about). We all felt an instant connection, and never looked back.
Zoetis has been around for over 60 years. Their mission is to help pets live healthier, happier lives, and they innovate products and solutions to help them do so. I don’t feel there’s a more responsible way to use our platform than to team up with these experts.
And now, as we continue to celebrate Bruno’s 2nd Gotcha Day, we FINALLY get to share our relationship with Zoetis Petcare with all of YOU. I’m truly pumped to share their valuable resources over the next several months, that have been so helpful to our family. In the meantime, feel free to peruse Zoetis Petcare’s website and Instagram to learn more about their inspiring mission. Stay tuned!